MONTHLY SOCIAL MEDIA CONTENT CALENDAR
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Freelancer / Solopreneur Edition — SoloStack.madethis.app

Instructions: Fill in the "Your Topic/Hook" and "Status" columns each week.
Status options: Draft | Scheduled | Posted | Skipped

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WEEK | PLATFORM  | TYPE   | EXAMPLE TOPIC / HOOK                                          | STATUS
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--- WEEK 1 ---

1    | LinkedIn  | Post   | "3 things I wish I knew before going freelance"               | Scheduled
1    | Instagram | Reel   | Day-in-the-life as a freelancer (morning routine)             | Posted
1    | Twitter   | Post   | "Hot take: freelancers don't need an LLC to start making money" | Scheduled
1    | LinkedIn  | Post   | Client win: landed a new project — here's how I pitched it    | Draft
1    | Instagram | Story  | Poll: Do you batch your content or post on the fly?           | Posted

--- WEEK 2 ---

2    | LinkedIn  | Post   | "What I charge vs. what I used to charge (and why)"           | Scheduled
2    | Instagram | Post   | Behind-the-scenes: my workspace / home office setup           | Scheduled
2    | Twitter   | Post   | "Your rate isn't too high. Their budget is too low."          | Posted
2    | LinkedIn  | Post   | Tip thread: How to write a proposal that clients actually read | Draft
2    | Instagram | Reel   | "How I onboard a new client in under 30 minutes"              | Scheduled
2    | Twitter   | Post   | Share a free resource your audience would love (link post)    | Draft

--- WEEK 3 ---

3    | LinkedIn  | Post   | "The one contract clause that saved me $2,000"                | Scheduled
3    | Instagram | Story  | Ask Me Anything: freelancing, rates, clients — Q&A box        | Posted
3    | Twitter   | Post   | "Freelancers: stop discounting your rate. Scope down instead." | Scheduled
3    | LinkedIn  | Post   | Lesson learned: what I'd do differently on my worst project   | Draft
3    | Instagram | Post   | Results post: Before/after or outcome from a recent project   | Draft
3    | Twitter   | Post   | "What's your #1 freelance tool? Mine is ___"                  | Scheduled

--- WEEK 4 ---

4    | LinkedIn  | Post   | End-of-month reflection: wins, lessons, revenue               | Draft
4    | Instagram | Reel   | "5 red flags in a client brief (and what to look for instead)" | Scheduled
4    | Twitter   | Post   | "Freelancing is a skill. Running a freelance business is another skill entirely." | Draft
4    | LinkedIn  | Post   | Promotion: What I offer + who it's for (soft pitch post)      | Draft
4    | Instagram | Story  | Countdown or teaser for something new coming next month        | Draft
4    | Twitter   | Post   | Gratitude + milestone post (followers, revenue, projects)     | Draft

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CONTENT CATEGORIES TO ROTATE THROUGH:
- Education / Tips (teach something useful)
- Client Wins / Social Proof (results, testimonials)
- Behind the Scenes (your process, workspace, tools)
- Personal Brand (opinions, hot takes, origin story)
- Promotions (what you offer, soft pitches, CTAs)

POSTING FREQUENCY GUIDE:
- LinkedIn:  3–4x per week (text posts perform best)
- Instagram: 4–5x per week (mix of posts, Reels, Stories)
- Twitter:   5–7x per week (short, punchy, conversational)

NOTES:
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