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PROPOSAL FOLLOW-UP EMAIL SCRIPTS
SoloStack — solostack.madethis.app
4 copy-paste templates for following up on sent proposals.
Replace all [BRACKETED] fields before sending.
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EMAIL 1 — DAY OF SENDING (sent immediately after the proposal)
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Subject: Your proposal for [PROJECT NAME] — [YOUR BUSINESS NAME]

Hi [CLIENT FIRST NAME],

I just sent over the proposal for [PROJECT NAME] — you should have it in your
inbox now (check spam if it doesn't show up in the next few minutes).

A few quick things to know:

• The proposal covers [X] phases of work and includes [KEY DELIVERABLE 1] and
  [KEY DELIVERABLE 2].
• I've included an optional add-on for [ADD-ON] in case that's useful.
• The proposal is valid through [EXPIRY DATE] — after that I can't guarantee
  the same timeline or pricing.

If anything is unclear or you'd like to adjust the scope, just reply and we can
talk through it. I'm also happy to jump on a quick call if that's easier —
just say the word.

Looking forward to hearing your thoughts.

[YOUR NAME]
[YOUR TITLE] | [YOUR BUSINESS NAME]
[YOUR WEBSITE] | [YOUR EMAIL]


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EMAIL 2 — DAY 3 (gentle check-in)
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Subject: Re: Your proposal for [PROJECT NAME]

Hi [CLIENT FIRST NAME],

Just checking in to see if you had a chance to look over the proposal. Happy to
answer any questions or clarify anything before you make a decision.

If the scope or pricing needs to be adjusted to fit your budget or timeline,
let me know — there's often some flexibility depending on what's most important
to you right now.

Either way, no rush. Just wanted to make sure it didn't get buried.

[YOUR NAME]

---
[Original proposal details below]
Project: [PROJECT NAME]
Proposal sent: [DATE SENT]
Total investment: $[AMOUNT]
Valid through: [EXPIRY DATE]


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EMAIL 3 — DAY 7 (checking if still interested)
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Subject: [PROJECT NAME] — still interested?

Hi [CLIENT FIRST NAME],

I sent over the proposal for [PROJECT NAME] about a week ago and haven't heard
back. That's completely fine — I know these decisions take time.

I did want to let you know that my [MONTH] availability is filling up, and I'm
confirming projects now for a [TIMELINE, e.g., late-June / early-July] start.

A few options depending on where you're at:

  1. Ready to move forward → Just sign the proposal and send the deposit and
     we're locked in.

  2. Need to adjust the scope or price → Reply with what you have in mind and
     I'll see what I can do.

  3. Timeline has changed → Let me know when makes more sense and I'll hold
     a spot if I can.

  4. Going a different direction → No hard feelings at all. Just let me know
     so I can open up my schedule.

I'll follow up one more time after this, but I don't want to be a pest. If
you're interested, this is a good time to reach out.

[YOUR NAME]
[YOUR WEBSITE] | [YOUR EMAIL]


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EMAIL 4 — DAY 14 ("closing the file" email)
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Subject: Closing out [PROJECT NAME] proposal

Hi [CLIENT FIRST NAME],

I haven't heard back since sending the [PROJECT NAME] proposal, so I'm going to
close it out on my end and open up that time slot in my schedule.

If your timeline or needs have shifted and this project is still on your radar
for the future, feel free to reach out — I'd be glad to put together a fresh
proposal whenever the time is right.

Wishing you and [COMPANY NAME] all the best.

[YOUR NAME]
[YOUR BUSINESS NAME]
[YOUR WEBSITE]

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P.S. — If there was something about the proposal that didn't feel right —
scope, price, approach — I'm always open to that feedback. It helps me write
better proposals.


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TIPS FOR USING THESE FOLLOW-UPS

• Send Email 1 the same hour you send the proposal — don't wait.
• Email 2 at Day 3 is the most effective one. Most deals that close early
  close after this email. Keep it short and low-pressure.
• Email 3 introduces light urgency (availability) without being pushy.
  Mentioning real scarcity (your calendar) is honest and effective.
• Email 4 is the "permission to say no" email. It often gets a response
  even when the others didn't — people feel comfortable replying once
  you've made it easy for them to say no.
• Never send more than 4 follow-up emails on a proposal. After that,
  the relationship cost exceeds the potential project value.
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Template from SoloStack — solostack.madethis.app
Get 50+ done-for-you business templates at solostack.madethis.app
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