================================================================================ FREELANCE PROPOSAL TEMPLATE SoloStack — solostack.madethis.app Fill in all [BRACKETED] fields before sending. ================================================================================ [YOUR NAME / BUSINESS NAME] [Your Email Address] [Your Phone Number] [Your Website] [City, State / Remote] Date: [DATE] Prepared for: [CLIENT NAME / COMPANY NAME] ================================================================================ PROPOSAL: [PROJECT TITLE] ================================================================================ ──────────────────────────────────────────────────────────────────────────────── 1. INTRODUCTION & EXECUTIVE SUMMARY ──────────────────────────────────────────────────────────────────────────────── Dear [CLIENT FIRST NAME], Thank you for the opportunity to submit this proposal for [PROJECT NAME]. After our conversation on [DATE OF DISCOVERY CALL], I have a clear picture of what you're trying to accomplish and I'm confident I can deliver exactly what you need. [YOUR NAME / BUSINESS NAME] specializes in [YOUR SPECIALTY — e.g., brand identity design, web development, copywriting, social media strategy]. I have [X] years of experience working with [YOUR TARGET CLIENT TYPE — e.g., small businesses, SaaS startups, e-commerce brands], and I understand the specific challenges that come with [CLIENT'S INDUSTRY]. This proposal outlines my understanding of your project, the approach I'll take, the deliverables you'll receive, the timeline, and my investment for this work. If everything looks right, the next step is on page [X]. ──────────────────────────────────────────────────────────────────────────────── 2. UNDERSTANDING OF THE PROJECT ──────────────────────────────────────────────────────────────────────────────── Based on our conversation, here's my understanding of your current situation and what you're looking to achieve: Current situation: [Describe the client's current state in 2-3 sentences. E.g., "You currently use a basic WordPress site that isn't converting visitors. Your email list has grown to 5,000 subscribers but your landing page isn't capturing leads effectively."] What you want to achieve: [Describe the outcome the client wants. E.g., "You want a redesigned homepage and lead capture funnel that converts at 3%+ and integrates with your ConvertKit account. You need this done before your product launch on [DATE]."] Why this matters: [Tie it to a business outcome. E.g., "A well-optimized funnel could add an estimated [X] new subscribers per month based on your current traffic, directly supporting your Q[X] revenue goals."] I understand that [SPECIFIC CONCERN OR CONSTRAINT THEY MENTIONED] is important, and I've factored that into my approach below. ──────────────────────────────────────────────────────────────────────────────── 3. PROPOSED APPROACH ──────────────────────────────────────────────────────────────────────────────── Here's how I'll approach this project: Phase 1 — [PHASE NAME, e.g., Discovery & Strategy] ([X] days) [Describe what happens in this phase. E.g., "I'll conduct a full audit of your current site, review your analytics, and map out a content and conversion strategy. You'll receive a written brief for your approval before any design work begins."] Phase 2 — [PHASE NAME, e.g., Design & Development] ([X] days) [Describe the core work. E.g., "I'll design and build [X deliverables] based on the approved brief. You'll receive an initial draft for review, followed by [X] rounds of revisions based on your feedback."] Phase 3 — [PHASE NAME, e.g., Review & Launch] ([X] days) [Describe finalization. E.g., "After your final approval, I'll handle all technical setup, quality assurance testing, and go-live. I'll be available for [X] days post-launch to address any issues."] My working process: - All feedback is handled via [YOUR PREFERRED TOOL — e.g., email, Loom, Notion] - Response time during the project: [X] business hours - Revisions are handled in rounds (details in section 4) - Final files/access are delivered upon receipt of final payment ──────────────────────────────────────────────────────────────────────────────── 4. DELIVERABLES & TIMELINE ──────────────────────────────────────────────────────────────────────────────── Deliverables included in this proposal: □ [DELIVERABLE 1 — be specific. E.g., "Homepage redesign (desktop + mobile)"] □ [DELIVERABLE 2 — e.g., "Lead capture landing page with form integration"] □ [DELIVERABLE 3 — e.g., "Thank-you page and email confirmation sequence setup"] □ [DELIVERABLE 4 — e.g., "3 rounds of revisions on all design deliverables"] □ [DELIVERABLE 5 — e.g., "Final file handoff in [formats] + 30-day support"] NOT included in this proposal (to avoid scope confusion): ✗ [EXCLUSION 1 — e.g., "Copywriting or content creation"] ✗ [EXCLUSION 2 — e.g., "Stock photography licensing"] ✗ [EXCLUSION 3 — e.g., "Ongoing maintenance after 30-day support period"] Project Timeline: Start date: [DATE] (upon receipt of signed proposal + deposit) Phase 1 complete: [DATE] Phase 2 draft delivered: [DATE] Final delivery: [DATE] Note: Timeline assumes [X] business days maximum for client feedback at each review stage. Delays in feedback may push the project end date accordingly. ──────────────────────────────────────────────────────────────────────────────── 5. INVESTMENT ──────────────────────────────────────────────────────────────────────────────── Project Fee: $[TOTAL AMOUNT] Payment Schedule: • 50% deposit upon signing: $[HALF AMOUNT] • 50% due upon final delivery: $[HALF AMOUNT] What's included in this investment: [Summarize the core value — e.g., "Everything listed in Section 4, including [X] deliverables, [X] revision rounds, and [X] days of post-launch support."] Optional Add-ons (not included in base price): • [ADD-ON 1, e.g., Rush delivery (2-week turnaround)]: +$[AMOUNT] • [ADD-ON 2, e.g., Additional revision round]: +$[AMOUNT] • [ADD-ON 3, e.g., Monthly maintenance retainer]: +$[AMOUNT]/mo This proposal is valid for [14] days from the date above. After [DATE], I cannot guarantee availability or pricing. Payment accepted via: [BANK TRANSFER / PAYPAL / STRIPE / CHECK] ──────────────────────────────────────────────────────────────────────────────── 6. TERMS ──────────────────────────────────────────────────────────────────────────────── Intellectual Property All work product becomes your property upon receipt of final payment in full. During the project, all work-in-progress materials remain the property of [YOUR NAME / BUSINESS NAME]. Revisions This project includes [X] rounds of revisions per deliverable. A "revision round" is defined as a single consolidated set of feedback per deliverable. Additional revision rounds are available at $[RATE]/hour or $[FLAT FEE] per round. Scope Changes Work outside the scope defined in Section 4 will require a separate change order. I'll always notify you in writing before proceeding with out-of-scope work. Cancellation If you cancel after work has begun, you will be billed for all work completed to date at $[HOURLY RATE]/hour. The initial deposit is non-refundable. Confidentiality I agree to keep all client information and project details confidential and will not share project work publicly without your written permission. Governing Law This agreement shall be governed by the laws of [YOUR STATE/PROVINCE/COUNTRY]. ──────────────────────────────────────────────────────────────────────────────── 7. NEXT STEPS ──────────────────────────────────────────────────────────────────────────────── Ready to get started? Here's what happens next: 1. Review this proposal and let me know if you have any questions. 2. Sign the proposal (your signature below indicates acceptance of these terms). 3. Submit the deposit of $[DEPOSIT AMOUNT] via [PAYMENT METHOD]. 4. I'll send you a project kickoff questionnaire and we'll schedule a kickoff call. I'm excited about this project and believe I can deliver exactly what you're looking for. I'm available to answer any questions at [YOUR EMAIL] or [YOUR PHONE]. Looking forward to working together. [YOUR NAME] [YOUR TITLE] [YOUR BUSINESS NAME] ──────────────────────────────────────────────────────────────────────────────── ACCEPTANCE & SIGNATURE ──────────────────────────────────────────────────────────────────────────────── By signing below, both parties agree to the terms outlined in this proposal. Freelancer: Signature: __________________________ Date: __________ Printed Name: [YOUR NAME] Business: [YOUR BUSINESS NAME] Client: Signature: __________________________ Date: __________ Printed Name: ___________________________ Company: ___________________________ ================================================================================ Template from SoloStack — solostack.madethis.app Get 50+ done-for-you business templates at solostack.madethis.app ================================================================================