# SOCIAL MEDIA CONTENT CALENDAR

**Month/Year:** ______________________
**Brand/Business:** ______________________
**Prepared by:** ______________________

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## Content Pillar Key

| Pillar | Description |
|--------|-------------|
| **EDU** — Educational | Tips, tutorials, how-tos, industry insights |
| **PRO** — Promotional | Product/service features, offers, CTAs |
| **ENG** — Engagement | Questions, polls, community-building, relatable content |
| **BTS** — Behind-the-Scenes | Process, day-in-the-life, personal stories |

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## Monthly Content Calendar

| Date | Platform | Content Pillar | Format | Caption Draft | Visual Notes | Status |
|------|----------|----------------|--------|---------------|--------------|--------|
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## Format Legend

- **Reel / Video** — Short-form video content (15–90 sec)
- **Carousel** — Multi-slide post (Instagram/LinkedIn)
- **Static Image** — Single graphic or photo
- **Story** — 24-hour disappearing content
- **Text Post** — Text-only (Twitter/X, LinkedIn)
- **Blog/Newsletter** — Long-form written content

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## Status Legend

- **Idea** — Concept captured, not yet developed
- **Drafting** — Caption/script in progress
- **Designed** — Visual assets ready
- **Scheduled** — Queued in scheduler
- **Published** — Live
- **Repurpose** — Candidate for repurposing to other platforms

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## Monthly Notes

**This Month's Theme:** ______________________

**Key Dates / Campaigns:**
- ______________________
- ______________________
- ______________________

**Top Performing Posts Last Month:**
1. ______________________
2. ______________________
3. ______________________

**Content Goals This Month:**
- Reach: ______________________
- Engagement rate target: ______________________
- Calls to action: ______________________

**What to Try This Month:**
- ______________________
- ______________________

**What to Stop / Pause:**
- ______________________

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