PRODUCTIZE YOUR SERVICE — PLANNING WORKSHEET
SoloStack | solostack.madethis.app
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USE THIS WORKSHEET TO TURN YOUR EXPERTISE INTO A SELLABLE PRODUCT

STEP 1 — WHAT DO YOU KNOW?
List 5 things you've taught clients, explained in proposals, or done manually 100+ times:
1. _______________________________________________
2. _______________________________________________
3. _______________________________________________
4. _______________________________________________
5. _______________________________________________

STEP 2 — WHO WOULD PAY FOR THIS?
Target buyer: _______________________________________________
Their problem: _______________________________________________
Current solution (if any): _______________________________________________
Why your version is better: _______________________________________________

STEP 3 — PRODUCT FORMAT DECISION
Choose the format that requires the least effort to create:
□ Template / document ($15–$49)
□ Checklist / guide PDF ($9–$29)
□ Swipe file / email scripts ($19–$49)
□ Spreadsheet / tracker ($19–$49)
□ Notion dashboard ($29–$79)
□ Mini e-guide (10–20 pages) ($29–$79)
□ Video workshop (1–2 hours) ($49–$149)
□ Full course ($99–$499)
□ Membership library ($15–$49/mo)

STEP 4 — PRICING FORMULA
Low price anchor: $_____ (what a beginner would pay)
Target price: $_____ (what saves a pro 3+ hours of work)
High-end price: $_____ (what saves a pro a week of work)
→ Start at Target price. Drop to Low only if sales stall.

STEP 5 — SALES CHANNEL PLAN
□ Sell directly (checkout link on own site) — highest margin
□ Gumroad — easy setup, 10% fee
□ Etsy — discovery built in, 6.5% fee
□ Reddit / Facebook Groups — free, manual
□ Email list — if you have one
□ Twitter/LinkedIn — if you have an audience

STEP 6 — LAUNCH CHECKLIST
□ Product created and ready to download
□ Checkout link live and tested
□ Sales page written (even 200 words is enough)
□ 3 places to post it
□ 1 testimonial or "I made this for myself" story to share

MY LAUNCH DATE: _______________________________________________
MY REVENUE GOAL (MONTH 1): $_______________________________________________

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SoloStack — Done-for-you templates for freelancers
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