FREELANCE WEBSITE LAUNCH CHECKLIST
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From SoloStack — solostack.madethis.app/resources/freelance-website


BEFORE YOU BUILD:
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[ ] Define your niche and target client (who are you speaking to?)
[ ] Collect 3–5 portfolio samples (work samples, case studies, or mock projects)
[ ] Write your headline: "[What you do] for [who] so they can [outcome]"
[ ] Gather social proof: testimonials, logos, results, metrics
[ ] Decide on your pricing model: public rates vs. "contact for pricing"
[ ] Set up a professional email (yourname@yourdomain.com)


5 PAGES EVERY FREELANCE WEBSITE NEEDS:
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[ ] Home — hero headline, social proof, CTA above the fold
[ ] Services — what you offer, who it's for, outcomes (not just features)
[ ] Portfolio/Work — 3–5 case studies with problem/solution/result format
[ ] About — your story, credentials, and why clients should trust you
[ ] Contact — simple form, response time promise, email/calendar link


BEFORE YOU LAUNCH:
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[ ] Test on mobile (iPhone + Android if possible)
[ ] Load speed check (aim for under 3 seconds — use PageSpeed Insights)
[ ] All links work (no 404s)
[ ] Contact form sends a test message
[ ] Google Analytics or Plausible installed
[ ] Meta description added to all pages
[ ] Favicon set
[ ] Professional headshot uploaded (no blurry selfies)
[ ] Proofread every page (run through Grammarly)
[ ] Ask one person outside your industry to read your homepage copy


30-DAY LAUNCH PLAN:
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Week 1: Choose platform, pick template, write homepage copy
Week 2: Build services page + about page + contact form
Week 3: Add portfolio (even 2–3 projects is enough to launch)
Week 4: Publish, submit sitemap to Google Search Console, share with 5 warm contacts


ONGOING MONTHLY CHECKLIST:
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[ ] Add one new portfolio piece or case study
[ ] Update testimonials section
[ ] Check for broken links
[ ] Review your headline — does it still match who you serve?


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More free freelance resources at solostack.madethis.app/resources