FREELANCE CLIENT PROPOSAL TEMPLATE
Free from SoloStack — solostack.madethis.app/resources/freelance-client-proposals
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Replace every item in [BRACKETS] with project-specific content.
The more specific you are, the stronger the proposal.

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[YOUR NAME / STUDIO NAME]
Proposal for [CLIENT NAME]
[DATE] | [PROJECT TITLE]

Prepared by: [YOUR NAME]
Contact: [YOUR EMAIL] | [YOUR PHONE / WEBSITE]

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EXECUTIVE SUMMARY

[CLIENT NAME], you're looking to [restate their goal in 1-2 sentences — use
their language, not yours].

The challenge you're facing is [their specific problem — the bottleneck,
the pain point, what's costing them time/money/clients].

This proposal outlines how I'll solve it — and what you can expect at every
step.

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THE APPROACH

Phase 1: [Discovery / Research]
[What happens in this phase — intake call, audit, competitive review, etc.]
Timeline: [X days/weeks from kickoff]

Phase 2: [Design / Build / Draft]
[What gets created in this phase — first draft, wireframes, designs, etc.]
Timeline: [X days/weeks from Phase 1 completion]

Phase 3: [Review & Revisions]
[How feedback works — up to X revision rounds, consolidated written feedback,
X days to review each round]
Timeline: [X days/weeks]

Phase 4: [Final Delivery]
[What the client receives — format, files, handoff process]
Timeline: [DATE]

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TIMELINE

Kickoff: [DATE]
First Draft / Deliverable: [DATE]
Final Revision Due: [DATE]
Final Delivery: [DATE]

Note: Timeline assumes timely client feedback. Delays in feedback may push
delivery dates accordingly.

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INVESTMENT

[Service Name]: $[AMOUNT]
[Optional Add-On 1]: $[AMOUNT]
[Optional Add-On 2]: $[AMOUNT]
──────────────────────────
Total Investment: $[TOTAL]

Payment Terms:
- 50% deposit ($[AMOUNT]) due before project kickoff
- 50% balance ($[AMOUNT]) due on final delivery

Accepted payment methods: [Bank transfer / PayPal / Stripe / etc.]
This proposal is valid for 14 days from the date above.

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WHY WORK WITH ME

"[Client testimonial or case study result in 1-2 sentences. Be specific —
outcomes, not adjectives.]"
— [Client Name], [Company/Title]

[OR: brief case study — 2-3 sentences on a similar project, the approach
you took, and the measurable result]

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NEXT STEP

To move forward, reply "Approved" or sign below by [DATE].

I'll send the deposit invoice and project kickoff documents within 24 hours
of your approval.

Questions? Email me at [YOUR EMAIL] or book a quick call: [CALENDAR LINK]

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Client signature: _____________________________ Date: _______________

Client name (print): _________________________

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NOTES & EXCLUSIONS

This proposal includes:
[List every deliverable by name, format, and quantity]

This proposal does NOT include:
[List explicit exclusions — copywriting, photography, hosting, SEO,
maintenance, etc. — whatever is outside scope]

Any work outside this scope will be quoted separately via a change order
before work begins.

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