HOW TO PRICE YOUR FREELANCE PRODUCT
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THE SIMPLE RULE: Price for the outcome, not the hours.

PRODUCT PRICING BY FORMAT
┌──────────────────────────────────────────────────────┐
│ Format               │ Entry Price │ Sweet Spot      │
├──────────────────────────────────────────────────────┤
│ Single template      │ $9–$15      │ $19–$29         │
│ Template bundle      │ $19–$29     │ $29–$49         │
│ Checklist / guide    │ $7–$15      │ $15–$29         │
│ Swipe file           │ $15–$29     │ $29–$49         │
│ Notion dashboard     │ $19–$29     │ $29–$79         │
│ Spreadsheet tracker  │ $15–$29     │ $29–$49         │
│ Mini e-guide         │ $19–$39     │ $29–$79         │
│ Workshop recording   │ $29–$49     │ $49–$149        │
│ Full course          │ $49–$99     │ $99–$499        │
│ Monthly membership   │ $9–$15/mo   │ $19–$49/mo      │
│ Annual membership    │ $49–$99/yr  │ $99–$199/yr     │
└──────────────────────────────────────────────────────┘

THE OUTCOME TEST (before setting price, answer these):
Q1: How many hours does this save the buyer?
  0–1 hour → $9–$19 max
  1–3 hours → $19–$49 range
  3–10 hours → $49–$99 range
  10+ hours → $99+ territory

Q2: What would a client pay you to do this manually?
  → That's your ceiling. Price your product at 20–50% of it.

Q3: How often does the buyer need this?
  → One-time need = one-time price
  → Recurring need = membership / subscription

THE MEMBERSHIP MATH
Why $19/month beats $99 one-time (at scale):
  10 members = $190/mo = $2,280/yr
  50 members = $950/mo = $11,400/yr
  200 members = $3,800/mo = $45,600/yr
  500 members = $9,500/mo = $114,000/yr

Monthly churn to target: < 5%
Sweet spot for templates: $15–$29/month

COMMON PRICING MISTAKES
✗ Pricing based on how long it took to make (irrelevant)
✗ Starting too low "to be safe" (devalues you, attracts wrong buyers)
✗ Offering too many tiers (2-3 options max)
✗ No annual option (annual = 30% lower churn)
✗ Never raising prices (raise 15–20% after first 20 sales)

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