FREELANCE 3-TIER PACKAGE BUILDER TEMPLATE
Build a Pricing Page That Converts
SoloStack — solostack.madethis.app
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HOW TO USE THIS TEMPLATE
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1. Choose a name set from the options below (or create your own)
2. Fill in the scope slots for each tier
3. Set prices using the anchoring principle: build Premium first, price it high, then work down
4. Add the "Most Popular" badge to your middle tier
5. Present packages in order: Premium → Core → Starter (never Starter → Core → Premium)


STEP 1: CHOOSE YOUR PACKAGE NAMES
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Name sets by type of positioning:

OUTCOME-BASED NAMES (recommended):
  Option A: Foundation / Growth / Authority
  Option B: Starter / Professional / Premium
  Option C: Essential / Accelerator / Elite
  Option D: Core / Scale / Dominate

SERVICE-FEEL NAMES:
  Option A: Basic / Standard / Full-Service
  Option B: Essentials / Complete / White-Glove
  Option C: Solo / Team / Enterprise

INDUSTRY-SPECIFIC (customize to your niche):
  Design: Brand Starter / Brand Builder / Brand System
  Copywriting: Copy Essentials / Copy Package / Copy Partnership
  Social Media: Managed / Growth / Full Agency
  Consulting: Strategy Call / Sprint / Retainer
  Web: Landing Page / Website / Full Redesign


STEP 2: FILL IN YOUR PACKAGE STRUCTURE
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[PACKAGE 1 — PREMIUM TIER]
Package Name: _________________________
Price: $_______________

What's included:
  - Scope: _________________________________________________
  - Deliverable 1: _________________________________________
  - Deliverable 2: _________________________________________
  - Deliverable 3: _________________________________________
  - Deliverable 4 (if applicable): _________________________
  - Turnaround: ______________ days/weeks
  - Revision rounds: _______________
  - Communication: ________________________________________
  - Extras/add-ons included: ______________________________

Best for: ________________________________________________


[PACKAGE 2 — CORE TIER] ← Add "Most Popular" badge here
Package Name: _________________________
Price: $_______________

What's included:
  - Scope: _________________________________________________
  - Deliverable 1: _________________________________________
  - Deliverable 2: _________________________________________
  - Deliverable 3: _________________________________________
  - Turnaround: ______________ days/weeks
  - Revision rounds: _______________
  - Communication: ________________________________________

What's NOT included (vs. Premium): _______________________

Best for: ________________________________________________


[PACKAGE 3 — STARTER TIER]
Package Name: _________________________
Price: $_______________

What's included:
  - Scope: _________________________________________________
  - Deliverable 1: _________________________________________
  - Deliverable 2: _________________________________________
  - Turnaround: ______________ days/weeks
  - Revision rounds: _______________
  - Communication: ________________________________________

What's NOT included (vs. Core): __________________________

Best for: ________________________________________________


STEP 3: ADD PAYMENT TERMS
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Choose one payment structure per tier:

  STARTER: [ ] 100% upfront  [ ] 50/50 (half upfront, half on delivery)
  CORE:    [ ] 100% upfront  [ ] 50/50  [ ] 3-part (33/33/33)
  PREMIUM: [ ] 50/50  [ ] 3-part (33% signing, 33% midpoint, 33% delivery)

Payment method(s) accepted: ______________________________
Invoice terms: __________________________________________


STEP 4: PRICING CALIBRATION CHECKLIST
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Before you finalize prices, check:

  [ ] Is my Premium tier at least 3x my Starter tier? (Anchoring requires meaningful spread)
  [ ] Does my Core tier price feel like a "smart bargain" relative to Premium?
  [ ] Are prices in odd-number format? (e.g., $1,497 not $1,500)
  [ ] Have I included a "Most Popular" badge on the Core tier?
  [ ] Is my minimum project price above my floor rate? (Floor = hourly rate × minimum hours per project)
  [ ] Does each tier have clear scope so clients know exactly what they're getting?
  [ ] Are revision rounds explicitly stated to avoid scope creep?


STEP 5: PRESENTATION FORMAT
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Presentation order (ALWAYS use this sequence):
  1. Premium — full price, full scope
  2. Core — "Most Popular" badge, price shown as value relative to Premium
  3. Starter — entry-level, clearly scoped

Recommended formats:
  - Side-by-side comparison table (for website/landing page)
  - Vertical proposal layout with each tier as its own section (for proposals)
  - One-page PDF package sheet (for discovery calls and email follow-ups)


EXAMPLE PACKAGE STRUCTURE (Copywriter)
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[PREMIUM] Brand Voice System — $4,900
  - Full brand messaging guide (tone, voice, audience personas, taglines)
  - Homepage + 2 landing pages rewritten
  - Email welcome sequence (5 emails)
  - 2 revision rounds per deliverable
  - Turnaround: 3 weeks
  - Includes: 90-min strategy call + 30-min review call

[CORE — MOST POPULAR] Copy Package — $1,997
  - Homepage rewrite + 1 landing page
  - 3-email welcome sequence
  - 2 revision rounds
  - Turnaround: 10 business days
  - Includes: 60-min kickoff call

[STARTER] Page Rewrite — $797
  - Homepage rewrite only
  - 1 revision round
  - Turnaround: 5 business days
  - Includes: written brief questionnaire (no strategy call)


EXAMPLE PACKAGE STRUCTURE (Social Media Manager)
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[PREMIUM] Full Agency — $2,950/mo
  - 20 posts/month (feed + stories) across 2 platforms
  - Monthly content strategy session
  - Community management (up to 2 hrs/day)
  - Monthly analytics report + strategy adjustment
  - Ad management (ad spend not included)

[CORE — MOST POPULAR] Growth — $1,497/mo
  - 12 posts/month across 2 platforms
  - Quarterly strategy session
  - 2x engagement checks per week
  - Monthly performance summary

[STARTER] Managed — $697/mo
  - 8 posts/month on 1 platform
  - Pre-approved content calendar
  - Monthly reporting


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PSYCHOLOGY REMINDERS (post this near your desk)
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✓ Always present Premium first
✓ Middle tier = Most Popular badge
✓ Odd-number pricing feels more precise than round numbers
✓ Bundled > itemized (bundles protect total value; itemized invites deletion)
✓ Specific scope = fewer post-sale disputes = better client relationships
✓ A $5,000 anchor makes $1,500 look reasonable — don't skip the Premium tier

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