FREELANCE WEBSITE HOMEPAGE COPY TEMPLATE
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From SoloStack — solostack.madethis.app/resources/freelance-website

Fill in the [brackets] with your own details.


HERO SECTION (above the fold)
------------------------------

Headline:
[What you do] for [who you do it for]

Subheadline:
I help [target client type] [achieve outcome] without [common pain point].

CTA button: [Get a Free Quote / See My Work / Book a Call]

Social proof bar:
"Trusted by [number]+ clients" | "[Result]" | "[Recognition or credential]"


ABOUT SECTION (2–3 sentences)
------------------------------

I'm [your name], a [your niche] specializing in [what you do].

I've helped [client types] [achieve result]. My work has been featured in / trusted by [recognizable names if applicable].

When I'm not [working], I [humanizing detail].


SERVICES SECTION
----------------

[Service 1 Name]
What it is: [One sentence]
Who it's for: [Specific client type]
What you get: [3 bullet outcomes]
Starting at: $[price] / Starting at [price range]

[Service 2 Name]
What it is: [One sentence]
Who it's for: [Specific client type]
What you get: [3 bullet outcomes]
Starting at: $[price]

[Service 3 Name — optional]
What it is: [One sentence]
Who it's for: [Specific client type]
What you get: [3 bullet outcomes]
Starting at: $[price]


TESTIMONIAL BLOCK
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"[Quote that mentions a specific result, not just 'great to work with']"
— [Full Name], [Title] at [Company]

"[Quote]"
— [Full Name], [Title] at [Company]


PORTFOLIO TEASER
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[Project Name] — [1-line description of the result]
[View case study →]


CONTACT / CTA SECTION
----------------------

Headline: Ready to [outcome they want]?

Subheadline: I take on [X] new clients per [month/quarter]. Book a free [30-min call / discovery call] to see if we're a fit.

CTA: [Book a Free Call / Send Me a Message]

P.S. Response time: I reply to all inquiries within [24/48] hours on business days.


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