CREATIVE BRIEF — STANDARD ========================== Project: ___________________________________ Client: ____________________________________ Prepared by: _______________________________ Date: ______________________________________ Kickoff call date: _________________________ Final delivery date: ________________________ --- 1. PROJECT OVERVIEW What are we making, and why? (Write 2–3 sentences. What is this project? Why does it exist? What problem does it solve?) ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ --- 2. GOALS & SUCCESS METRICS What does a successful outcome look like? Primary goal: ____________________________________________________________________ Success looks like: _______________________________________________________________ How we'll measure it: _____________________________________________________________ Secondary goals (optional): - _______________________________________________________________________________ - _______________________________________________________________________________ --- 3. TARGET AUDIENCE Who is this for? (Be specific — "everyone" is not an audience.) Primary audience: - Age range: ____________________________ - Job title / life stage: ___________________ - Location / language: ___________________ - Key pain point this project addresses: _________________________________________ - What they care about most: ____________________________________________________ --- 4. DELIVERABLES List every file, format, size, and quantity. Leave nothing ambiguous. # | Deliverable | Format | Size / Specs | Quantity ---|--------------------------|--------------|----------------------|---------- 1 | | | | 2 | | | | 3 | | | | 4 | | | | 5 | | | | Notes on delivery format (ZIP, Google Drive, Dropbox, etc.): _______________________________________________________________________________ --- 5. TIMELINE & MILESTONES Milestone | Due Date ---------------------------------|----------- Brief approved / project starts | First draft / concept delivery | Client feedback round 1 | Revisions delivered | Client feedback round 2 | Final delivery | Revision rounds included: _________ What happens if scope expands: extra revisions billed at $______/hour --- 6. BRAND GUIDELINES (Skip if this is a new brand — note "new brand, guidelines TBD" instead) Logo files provided: [ ] Yes [ ] No [ ] N/A Primary colors: __________________ Secondary colors: __________________ Primary font(s): _________________ Secondary font(s): __________________ Tone of voice: [ ] Professional [ ] Casual [ ] Playful [ ] Bold [ ] Other: ________ Brand words to USE: ____________________________________________________________ Brand words to AVOID: __________________________________________________________ Existing brand guidelines doc (link): ___________________________________________ --- 7. COMPETITORS & INSPIRATION 3 examples they LOVE (and why): 1. ________________________________ Why: _______________________________________ 2. ________________________________ Why: _______________________________________ 3. ________________________________ Why: _______________________________________ 1 example they HATE (and why): __________________________________ Why: _______________________________________ Visual direction notes: _______________________________________________________________________________ --- 8. BUDGET Project rate: $________________ Hourly rate for overages: $________________/hour Deposit amount: $________________ Due: ____________________ Final payment: $________________ Due: ____________________ Late payment terms: ____________________________________________________________ --- 9. DECISION-MAKER Who has final approval on this project? (Name + title + email) Name: _________________________________ Title: _________________________________ Email: _________________________________ Will anyone else need to approve deliverables? [ ] No [ ] Yes → Who: _______________ --- SIGN-OFF By filling out and returning this brief, the client confirms the scope, timeline, and budget above. Client name: _________________________ Date: ___________ Freelancer name: _____________________ Date: ___________ --- Generated with SoloStack | solostack.madethis.app 50+ done-for-you templates for freelancers and solopreneurs