SOCIAL MEDIA CAMPAIGN BRIEF ============================ Campaign name: _____________________________ Brand / Client: ____________________________ Prepared by: _______________________________ Campaign start date: _______________________ Campaign end date: _________________________ Brief approved by: _________________________ --- 1. CAMPAIGN OVERVIEW What is this campaign and what does it need to accomplish? ______________________________________________________________________________ ______________________________________________________________________________ --- 2. CAMPAIGN GOALS Primary goal: [ ] Brand awareness [ ] Follower growth [ ] Engagement [ ] Sales / leads [ ] Other: _______ Success metrics: - Reach target: _______________ - Engagement rate target: ______% - Click-through or conversion target: _______________ - Hashtag impressions target: _______________ --- 3. TARGET AUDIENCE Platform(s): [ ] Instagram [ ] TikTok [ ] LinkedIn [ ] Twitter/X [ ] Facebook [ ] Pinterest [ ] YouTube Audience demographics: - Age range: ____________________________ - Gender split (if relevant): _____________ - Interests / behaviors: _________________ - Pain points: __________________________ Audience exclusions (who this is NOT for): _______________________________________________________________________________ --- 4. CONTENT DELIVERABLES # | Content Type | Format | Quantity | Due Date ---|----------------------|----------------|-----------|---------- 1 | Feed posts (static) | | | 2 | Reels / short video | | | 3 | Stories | | | 4 | Carousel posts | | | 5 | Ad creative | | | 6 | Caption copy | | | 7 | Hashtag sets | | | Posting cadence: _________________ (e.g. 3x/week for 4 weeks) Who will post? [ ] Client [ ] Freelancer / Agency [ ] Scheduled via tool: ____________ --- 5. BRAND VOICE FOR THIS CAMPAIGN Campaign tone: [ ] Educational [ ] Inspiring [ ] Entertaining [ ] Promotional [ ] Community-driven Phrases to use: _______________________________________________________________ Phrases to avoid: _____________________________________________________________ Emojis: [ ] Yes, all types [ ] Yes, limited [ ] No --- 6. VISUAL DIRECTION Color palette for this campaign: _______________________________________________ Any new visual elements? [ ] No [ ] Yes → ________________________________________ Templates / brand kit location: _________________________________________________ Examples of content you love: __________________________________________________ Examples of content to avoid: __________________________________________________ --- 7. COPY DIRECTION Primary call-to-action for this campaign: _______________________________________ Link in bio will point to: ______________________________________________________ Any campaign hashtags: _________________________________________________________ Any @mentions or partnerships: _________________________________________________ --- 8. PAID PROMOTION Boosting any posts? [ ] No [ ] Yes Total ad budget: $______________ Ad objective: _________________________________________________________________ Targeting parameters: __________________________________________________________ --- 9. APPROVALS & POSTING PROCESS Content approval deadline (before scheduled post): ____________ business days Approval contact: ______________________________________________________________ Revision rounds included: _______ (additional rounds at $______/each) Platform login access: [ ] Provided [ ] Client will post [ ] Via scheduling tool --- SIGN-OFF Campaign scope confirmed. Additional deliverables will be quoted separately. Client name: _________________________ Date: ___________ Freelancer name: _____________________ Date: ___________ --- Generated with SoloStack | solostack.madethis.app 50+ done-for-you templates for freelancers and solopreneurs