================================================================ FIVERR GIG DESCRIPTION TEMPLATE Fill-in-the-Blank Framework + 2 Complete Examples SoloStack — Free Resource | solostack.madethis.app ================================================================ Use this template to write a high-converting gig description in under 30 minutes. Replace every [BRACKETED] field with your specific information. The structure is proven — don't change the order. ================================================================ THE FILL-IN-THE-BLANK FRAMEWORK ================================================================ --- OPENING HOOK (Pain / Outcome) --- Option A (Pain hook): "[Are you / Is your business] struggling with [specific problem]? [You're not alone / It's costing you more than you think]. I help [target audience] [achieve specific outcome] — [unique mechanism or approach]." Option B (Outcome hook): "What if your [deliverable] actually [result buyers want]? I specialize in [specific service] for [target audience] who want [outcome] — without [common frustration]." YOUR HOOK: _______________________________________________________________ _______________________________________________________________ --- WHAT'S INCLUDED --- Here's exactly what you'll receive: ✓ [Deliverable 1 — be specific: format, length, scope] ✓ [Deliverable 2] ✓ [Deliverable 3] ✓ [Deliverable 4 — optional] ✓ [Deliverable 5 — optional] ✓ [Number] revisions until you're satisfied ✓ Delivery in [format] via [platform/method] YOUR WHAT'S INCLUDED: ✓ ____________________________________________________________ ✓ ____________________________________________________________ ✓ ____________________________________________________________ ✓ ____________________________________________________________ --- WHO THIS IS FOR --- "This gig is ideal for [one specific sentence naming your ideal buyer: their role, industry, or situation]." Example: "This is ideal for coaches and consultants launching their first online course who need a 3-email welcome sequence that feels warm, professional, and converts new subscribers." YOUR WHO IT'S FOR: _______________________________________________________________ _______________________________________________________________ --- YOUR PROCESS (3 STEPS) --- "Here's how it works:" Step 1: [What you need from them — be specific] Example: "You send me your brand brief, your offer details, and any examples of copy you like." Step 2: [What you do — make it sound structured] Example: "I research your audience and draft your email sequence, then send you the first email for quick feedback before completing the rest." Step 3: [What they receive — the outcome, not just the file] Example: "You receive your complete 3-email sequence as a Google Doc, formatted and ready to paste into your email platform — plus my recommended subject lines and send-time notes." YOUR PROCESS: Step 1: ________________________________________________________ Step 2: ________________________________________________________ Step 3: ________________________________________________________ --- WHAT I NEED FROM YOU --- "To get started, please provide:" • [Requirement 1 — specific] • [Requirement 2] • [Requirement 3] • [Requirement 4 — optional] Example: • Your brand name and website URL • A brief description of your target customer • 2–3 examples of copy or brands you admire • Any existing copy or brand guidelines (optional) YOUR REQUIREMENTS: • ______________________________________________________________ • ______________________________________________________________ • ______________________________________________________________ --- FAQ SECTION (5 PRE-FILLED) --- Customize these for your gig type. Replace [bracketed fields]. Q: What do I need to provide to get started? A: "[Your requirements from the section above, summarized in 1–2 sentences]." Q: What if I'm not happy with the result? A: "I offer [X] revisions included in every package. If after revisions you're still not satisfied, message me — I'll work with you until we get it right. Your satisfaction matters more than a fast delivery." Q: How long does delivery really take? A: "[Honest delivery time]. I [build in buffer / work in batches / communicate if anything changes]. You'll receive a draft before the final delivery so we can align before I wrap up." Q: Can I see examples of your work before ordering? A: "Yes — check my portfolio in my profile. You can also message me and I'll share relevant samples for your specific project type." Q: Do you offer [monthly / ongoing / retainer] work? A: "Yes! Many of my clients work with me on a recurring basis. Once we complete your first order, message me about setting up a monthly package — I offer a [X%] discount for ongoing work." YOUR FAQ CUSTOMIZATIONS: Q1 answer: ____________________________________________________ Q2 answer: ____________________________________________________ (add any custom questions specific to your service) --- CLOSING CTA --- "[Short, warm closing sentence that invites action]." Option A: "Order directly or send me a quick message if you have questions — I usually respond within an hour." Option B: "Ready to get started? Order now, or drop me a message and we'll make sure this is the right fit." Option C: "Have a question before ordering? Message me — I'm happy to talk through your project." YOUR CTA: _______________________________________________________________ ================================================================ COMPLETE EXAMPLE #1: COPYWRITER GIG ================================================================ TITLE: "Write a 3-email welcome sequence for your online course" DESCRIPTION: Your new subscribers signed up because they believe in your work. A weak welcome sequence loses them before they ever see your best offer. I write welcome emails that make readers feel immediately at home — and actually want to open what comes next. Here's exactly what you'll receive: ✓ 3 professionally written emails (300–450 words each) ✓ Subject line options (2 per email) ✓ Preview text for all 3 emails ✓ Copy delivered as a formatted Google Doc ✓ 2 rounds of revisions included ✓ Optional: notes on send timing and sequence structure This gig is ideal for course creators, coaches, and consultants who want a warm, conversion-focused welcome sequence written and ready to use — without spending a weekend staring at a blank page. Here's how it works: Step 1: You share your brand guide, your offer details, and 2–3 examples of email copy you admire (or just describe your style). Step 2: I draft Email 1 first and send it to you within 48 hours for alignment before completing the full sequence. Step 3: You receive your complete 3-email Google Doc with subject lines, preview text, and send-time notes — ready to load into any email platform. To get started, I'll need: • Your product/course name and what problem it solves • A brief description of your ideal customer • Your website URL or any brand materials • 2–3 email examples you like (any industry) MESSAGE ME BEFORE ORDERING if you're unsure which package fits — I respond within 1 hour on weekdays. (Word count: ~260 words) ================================================================ COMPLETE EXAMPLE #2: SOCIAL MEDIA MANAGER GIG ================================================================ TITLE: "Manage your Instagram account for 30 days (posts + captions)" DESCRIPTION: Posting "when I remember" isn't a strategy — and you know it. I manage Instagram accounts for coaches and service businesses who want consistent, on-brand content without spending 3 hours a week on captions. Here's exactly what you'll receive: ✓ 12 posts per month (3 per week — Tue/Thu/Sat optimal) ✓ Caption written for each post (150–200 words, with hashtags) ✓ Content calendar delivered week 1 for your approval ✓ Hashtag research (30 tags, refreshed monthly) ✓ Drafts submitted in a shared Google Sheet for your sign-off ✓ 1 round of edits per post This is for coaches, consultants, and service providers with an established brand who want their Instagram handled — not just templates to DIY. Here's how it works: Step 1: You fill out my onboarding questionnaire (5 minutes) and send me access to your brand assets (logo, brand colors, photos). Step 2: I create your first week of content and share the Google Sheet for your approval before anything goes live. Step 3: Once approved, I schedule all content and send you the full monthly calendar — you review, approve, and stay focused on your business. To get started, I'll need: • Completed onboarding form (sent after ordering) • Brand kit: logo, fonts, color hex codes • 10–20 photos you own (or we can use Canva stock) • Instagram login via Buffer or Later (no password sharing needed) Ready to have your Instagram handled for the next 30 days? Order the Standard package and send me a quick message — I'll send your onboarding form within 1 hour. (Word count: ~270 words) ================================================================ 5 WORDS/PHRASES FIVERR'S ALGORITHM REWARDS ================================================================ These terms signal clarity, professionalism, and buyer-friendliness. Use them naturally in your description (2–4 times each max): 1. "professional" — positions you as reliable and credible Example: "professional email sequence", "professional results" 2. "deliver" / "deliverable" — signals clarity about what they get Example: "Here's what I'll deliver", "Your deliverable includes" 3. "include" — signals value and specificity Example: "Every order includes...", "This package includes..." 4. "expert" — signals depth of skill (use once) Example: "email marketing expert", "expert copywriter" 5. Specific tool/platform names — helps Fiverr match your gig to searches by tool Example: "Klaviyo", "Notion", "ConvertKit", "Canva", "Shopify" BONUS: Use numbers wherever possible "3-email sequence", "12 posts per month", "30-day management", "42% average open rate" — specificity builds trust and ranks. ================================================================ 5 WORDS/PHRASES TO AVOID ================================================================ These either sound desperate, trigger algorithm flags, or lower buyer confidence: 1. "cheap" or "affordable" — attracts bad clients and signals low quality. Instead use: "competitive rate", "fair pricing" 2. "fast" without specifics — means nothing. Instead: "24-hour delivery", "3-day turnaround" 3. "100% satisfaction guaranteed" — sounds like a desperate claim. Instead: "I'll work with you through revisions until you're happy" 4. "best" or "amazing" — unverifiable fluff. Remove these entirely. Buyers have read 50 gigs that use these words. Be specific instead. 5. "I will try my best" — signals uncertainty. Buyers want confidence. Instead: "Here's exactly what I'll deliver." ================================================================ QUICK DESCRIPTION QUALITY CHECKLIST ================================================================ Before publishing, confirm: [ ] Opening hook is about the BUYER, not about you [ ] "What's included" uses bullet points and is specific [ ] "Who this is for" names the ideal buyer in one sentence [ ] Process section has exactly 3 clear steps [ ] Requirements are listed so buyers know what to prepare [ ] FAQ addresses the top 3 buyer objections [ ] Closing CTA invites action directly [ ] No typos (Grammarly, then read aloud once) [ ] Under 700 words total (optimal for Fiverr SEO) [ ] No external links or contact info ================================================================ DOWNLOAD MORE FREE RESOURCES AT: solostack.madethis.app/resources ================================================================