================================================================ FIVERR GIG AUDIT CHECKLIST SoloStack — Free Resource | solostack.madethis.app ================================================================ Use this checklist before you publish a new gig and every 30 days after to keep it optimized. Each item includes notes on what "good" looks like so you're not guessing. ---------------------------------------------------------------- SECTION 1: GIG TITLE ---------------------------------------------------------------- [ ] Title uses the keyword formula: [Action verb] + [specific deliverable] + [for target audience/use case] GOOD examples: ✓ "Write SEO blog posts for SaaS startups (1,500+ words)" ✓ "Design a Canva social media template pack for coaches" ✓ "Build an email welcome sequence for e-commerce brands" ✓ "Create a professional LinkedIn profile for job seekers" ✓ "Write a Shopify product description for health & wellness brands" BAD examples: ✗ "I will write for you" (no keyword, no specificity) ✗ "Professional writer" (tells buyers nothing) ✗ "I will do social media" (too vague to rank) [ ] Title is under 80 characters (Fiverr's display limit) [ ] Title contains the primary search keyword buyers would use [ ] Title contains a secondary benefit or audience qualifier [ ] Title does NOT contain competitor names or trademarked terms [ ] Title sounds like a result, not a task KEYWORD RESEARCH TIP: Type your service in the Fiverr search bar and note the autocomplete suggestions. Those are real buyer searches. Build your title around the phrase that shows up most. ---------------------------------------------------------------- SECTION 2: CATEGORY & SUBCATEGORY SELECTION ---------------------------------------------------------------- [ ] You've selected the most specific subcategory available (e.g., "Email Marketing" not just "Digital Marketing") [ ] Your subcategory has active buyer demand (search it yourself — are other gigs getting orders/reviews?) [ ] You've checked that your gig matches what buyers in this category are actually searching for [ ] If your service spans multiple categories, you've created separate gigs for each (one gig = one keyword cluster) ---------------------------------------------------------------- SECTION 3: GIG DESCRIPTION ---------------------------------------------------------------- [ ] Opening line (first 100 characters) is a hook: - Name the buyer's pain OR desired outcome - Example: "Your inbox is full of client requests — but your emails aren't converting. I fix that." - NOT: "Hello! I am a professional writer with 5 years..." [ ] Description clearly states what's included: ✓ At least 3 specific deliverables listed as bullet points ✓ Word count, file format, turnaround time all specified ✓ No vague terms like "high quality" or "amazing results" [ ] "Who this is for" section: ✓ One sentence naming the ideal buyer ✓ Example: "Perfect for coaches, consultants, and course creators who want a 3-email welcome sequence done for them." [ ] Your process (3 steps): ✓ Step 1: What you need from them ✓ Step 2: What you do ✓ Step 3: What they receive [ ] Description length: 300–700 words optimal [ ] Keywords appear naturally 2–4 times (don't stuff) [ ] No external links (Fiverr flags these) [ ] No personal contact info (violates ToS) [ ] Strong closing CTA: "Order now" or "Message me before ordering" FIVERR ALGORITHM REWARDS THESE WORDS: - "professional", "deliver", "include", "provide", "expert" - Specific formats: "PDF", "Notion template", "Google Doc" - Turnaround specificity: "within 48 hours", "3-day delivery" AVOID THESE (algorithm penalties or buyer confusion): - "cheap", "affordable", "fast" without specifics - "I will try my best" - "100% satisfaction guaranteed" (sounds desperate) - Comparisons to competitors - Any mention of Upwork, Freelancer, or other platforms ---------------------------------------------------------------- SECTION 4: PRICING TIERS (BASIC / STANDARD / PREMIUM) ---------------------------------------------------------------- [ ] Basic package: Scoped, entry-level deliverable - One clearly defined output - Lowest revision count (1–2) - Shortest turnaround (1–3 days) - Priced to reflect value, NOT to undercut (minimum $15–$25) [ ] Standard package: Most popular (this is your target sale) - More deliverables or more depth - 2–3 revisions - Labeled "Most Popular" in your description or FAQ - Priced at 2–3x Basic [ ] Premium package: Done-for-you / comprehensive - Everything in Standard + strategy or extras - Unlimited or generous revisions - Fastest or priority turnaround - Priced at 3–5x Basic PRICING PSYCHOLOGY NOTES: - Never start at $5 — it signals low quality and attracts buyers who will make your life miserable - The Standard tier should feel like the obvious choice compared to Basic (a little more = a lot more value) - Premium should feel like a steal compared to hiring an agency - After 10 reviews, raise prices 20–30% — your conversion rate will drop slightly but your income will go up [ ] All three tiers have unique, descriptive names (not just "Basic/Standard/Premium") [ ] Each tier description is complete and compelling [ ] You've added extras (Fast Delivery, Extra Revisions, etc.) ---------------------------------------------------------------- SECTION 5: GIG FAQ SECTION ---------------------------------------------------------------- [ ] At least 3 FAQs answered (5 is ideal) [ ] FAQ addresses the #1 objection buyers have [ ] FAQ answers questions that would otherwise stall a purchase: - "What do you need from me to get started?" - "What file formats do you deliver in?" - "What if I'm not happy with the result?" - "How many revisions are included?" - "Can I see examples of your work?" [ ] Answers are warm and professional — not defensive [ ] Each answer is 1–3 sentences (not a wall of text) ---------------------------------------------------------------- SECTION 6: GIG IMAGES ---------------------------------------------------------------- [ ] You have at least 3 images uploaded [ ] Image 1 (thumbnail — the most important): ✓ High contrast (your image against a light or bold bg) ✓ Includes large, readable text (the outcome or gig title) ✓ Shows a sample of your work OR a before/after ✓ Warm tones (orange, yellow, cream) generally outperform cool blues and dark backgrounds in CTR tests ✓ No stock photos of generic people or fake screenshots [ ] Images 2 and 3: ✓ Show different aspects of your deliverable ✓ At least one shows a real example or mockup ✓ One could be a "what's included" checklist image [ ] Images do NOT contain: ✗ Competitor logos or platform names (Upwork, Fiverr logo abuse) ✗ Copyrighted material you don't own ✗ Stock photo faces (looks fake) ✗ Confusing text that's too small to read on mobile [ ] Optimal size: 1280 x 769 px (16:9 ratio) ---------------------------------------------------------------- SECTION 7: GIG VIDEO INTRO ---------------------------------------------------------------- [ ] You have a gig video (highest impact optimization available) — Gigs with video get 220% more orders on average [ ] Video is 30–60 seconds (anything longer loses viewers) [ ] Video script structure: 1. Introduce yourself + your specialty (5 sec) 2. Name the problem you solve (10 sec) 3. Show or mention the deliverable (10 sec) 4. Call to action: "Order now or message me" (5 sec) [ ] Video quality checklist: ✓ Face visible and well-lit (natural light or ring light) ✓ Clean, uncluttered background ✓ Audio is clear (no echo or background noise) ✓ You look directly at the camera ✓ Captions or text overlay recommended (many watch muted) [ ] Video does NOT include: competitor mentions, music with copyright issues, or contact information outside Fiverr HOW TO RECORD ON YOUR PHONE: - Film in landscape mode (horizontal), highest available resolution - Stand 2–3 feet from the phone - Find a window and face the natural light - Record 5–10 takes and use the best 30 seconds - Edit with CapCut (free) — trim, add captions, minimal music ---------------------------------------------------------------- SECTION 8: RESPONSE TIME & AVAILABILITY ---------------------------------------------------------------- [ ] You've responded to all existing messages within 24 hours [ ] Your response rate is above 90% (check your seller dashboard) [ ] For the first 30 days: target under-1-hour response time — This is the single biggest signal Fiverr uses to rank gigs [ ] You've set your availability status correctly: ✓ ACTIVE when you're taking orders ✓ VACATION MODE only when completely unavailable (Vacation mode pauses your gig and tanks ranking — avoid) [ ] You have auto-response set up for new messages (Settings → Response → Quick Response) ---------------------------------------------------------------- SECTION 9: GIG PACKAGES & EXTRAS ---------------------------------------------------------------- [ ] You've filled in all three package tiers completely [ ] Gig extras are set up (these add 20–40% to average order value): ✓ Extra fast delivery (charge 30–50% premium) ✓ Additional revisions ✓ Additional deliverable (e.g., second email, extra page) ✓ Source file delivery if applicable [ ] Packages are meaningfully different (not just "more of the same") [ ] You've tested your gig order flow yourself (start an order to see what the buyer experience looks like) ---------------------------------------------------------------- PRE-PUBLISH CHECKLIST ---------------------------------------------------------------- Before you click "Publish", confirm ALL of the following: [ ] Title reads naturally and includes your primary keyword [ ] Description has no typos (Grammarly check minimum) [ ] All three pricing tiers are complete and priced intentionally [ ] At least 2 gig images uploaded [ ] Video uploaded (or scheduled for Week 1 if not ready) [ ] FAQ section has at least 3 entries [ ] Your profile is 100% complete (required for ranking) [ ] You've searched your gig title on Fiverr to see the competitive landscape and confirm your thumbnail stands out ---------------------------------------------------------------- 30-DAY OPTIMIZATION RITUAL ---------------------------------------------------------------- Run this every 30 days to keep your gig ranking: WEEK 1 CHECK: [ ] Review your gig's click-through rate (Impressions → Clicks) — If CTR is below 2%, your thumbnail needs work [ ] Check your conversion rate (Clicks → Orders) — If below 5%, your description or pricing needs work [ ] Reply to every message within 1 hour this week (ranking boost) WEEK 2 CHECK: [ ] Look at what gigs appear on page 1 for your keyword — How is your thumbnail comparing visually? [ ] Update your description to include any new keywords from Fiverr's autocomplete (trends shift quarterly) [ ] Add or improve 1 gig image based on what competitors are doing WEEK 3 CHECK: [ ] Review your average review score and read any negatives [ ] If any review mentions something specific, address it in your FAQ or description proactively [ ] Share your gig URL in 1–2 relevant online communities (Facebook groups, Reddit, Discord) for external traffic signal WEEK 4 CHECK: [ ] Compare this month vs last month: impressions, clicks, orders [ ] Raise prices by 10–15% if you've gotten 5+ 5-star reviews [ ] Consider creating a second gig in an adjacent niche to capture more search real estate ================================================================ DOWNLOAD MORE FREE RESOURCES AT: solostack.madethis.app/resources ================================================================